48
jeep ducks with tags for ducking
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good853.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.66–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$7K$7K/yr · 12K searches