37
inside out party favors
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,529.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Price range
Okay$4.88–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 11K searches
Signals Low Review Barrier