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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 21Conversion 21Competition 72Returns 95Price range 24Avg price 71Brand share 5Review moat 72Quality gap 43

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good622.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$111.42

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$172K

$172K/yr · 94K searches

Price range

Bad$8.37–$360.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

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