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ikea kitchen
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Price range
Good$8.82–$30.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,433.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 130K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch