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high contrast baby cards
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Price range
Good$5.98–$24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$273K$273K/yr · 244K searches
Review moat
Okay2,884.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf