19
heart erasers
Skip itSoft demand (-95.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great255.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$7.89avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 76K searches
Growth
Bad-95.0%90-day search growth — must beat 0% to launch
Price range
Bad$6.73–$9.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier