47
headband making kit
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,356.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.50–$21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$98K$98K/yr · 96K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch