36
happy holidays stickers
Skip itPrices mostly outside the sweet spot ($4.96–$9.73) — this niche doesn't clear our bar today.
Review moat
Great286.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Market size
Bad$19K$19K/yr · 120K searches
Price range
Bad$4.96–$9.73cheapest to priciest tracked listing — scored on the share inside $15–$100