38
hammer toys for toddlers 1-3
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Price range
Good$8.98–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,403.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 94K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch