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halloween mini ducks

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A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 100Conversion 24Competition 29Returns 93Price range 69Avg price 59Brand share 26Review moat 87Quality gap 19

Growth

Incredible+822.7%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great259.74

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.92–$34.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.04

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$18K

$18K/yr · 70K searches

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