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halloween erasers
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Growth
Great+99.6%90-day search growth — must beat 0% to launch
Review moat
Great269.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Price range
Okay$5.80–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 89K searches