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grinch crafts
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible83.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.56–$56.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 63K searches