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green beaded necklace
Skip itSoft demand (-64.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good867.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.98–$31.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$17K$17K/yr · 16K searches
Growth
Bad-64.7%90-day search growth — must beat 0% to launch