73
graduation ducks
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible52.83avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+143.0%90-day search growth — must beat 0% to launch
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Price range
Good$4.19–$42.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 149K searches