38
gold playing cards
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,654.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Price range
Bad$3.90–$16.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$23K$23K/yr · 55K searches