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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 21Conversion 71Competition 11Returns 98Price range 49Avg price 62Brand share 0Review moat 80Quality gap 73

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great396.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.48

avg listing price — sweet spot $15–$100

Market size

Good$433K

$433K/yr · 495K searches

Price range

Okay$9.78–$19.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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