44
gingerbread toys
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Price range
Great$6.19–$58.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,015.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 253K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale