42
gingerbread stickers
Skip itPrices mostly outside the sweet spot ($3.34–$13.32) — this niche doesn't clear our bar today.
Review moat
Incredible73.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.61avg listing price — sweet spot $15–$100
Market size
Bad$17K$17K/yr · 59K searches
Price range
Bad$3.34–$13.32cheapest to priciest tracked listing — scored on the share inside $15–$100