49
gifts for kids under 5 dollars
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$0.89–$27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,269.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 416K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch