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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Great$11.62–$28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$654K$654K/yr · 441K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Bad4,647avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand