50
funny playing cards
Worth a lookShows low returns (0.9%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great310.44avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Price range
Okay$5.77–$21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 160K searches