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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 27Conversion 21Competition 31Returns 85Price range 51Avg price 92Brand share 4Review moat 84Quality gap 25

Avg price

Great$54.36

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great310.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.96–$174.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 63K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

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