47
football card case
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.80avg listing price — sweet spot $15–$100
Price range
Great$4.78–$51.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,007avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 62K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch