40
family game night gift basket
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 1.2M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,382.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.74–$14.80cheapest to priciest tracked listing — scored on the share inside $15–$100