48
fallout bobblehead
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.83avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great223.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Okay$7.19–$246.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$101K$101K/yr · 170K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.3%90-day search growth — must beat 0% to launch