48
fairy doll
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.00–$64.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good669.11avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 747K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier