64
easel for kids
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 2.2M searches
Avg price
Great$48.01avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$9.11–$117.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,887.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand