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earth day decorations
Skip itSoft demand (-94.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great434.86avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Price range
Good$6.08–$34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 146K searches
Growth
Bad-94.2%90-day search growth — must beat 0% to launch