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dwight schrute bobblehead
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Review moat
Good563.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.81–$25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 19K searches
Brand share
Bad100%top-5 brand share — brand-locked demand