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doorables case
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Review moat
Great278.27avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.57–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 30K searches