57
dollhouse people
Worth a lookShows a sweet-spot price point ($24.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Price range
Great$9.68–$48.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,229.64avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 691K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale