53
dollhouse lights
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-28.6% this quarter) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.04–$126.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,145.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 125K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch