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44

dollhouse flooring

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A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 14Conversion 24Competition 91Returns 14Price range 57Avg price 60Brand share 72Review moat 95Quality gap 52

Review moat

Great102.8

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Price range

Good$6.11–$26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Market size

Bad$40K

$40K/yr · 161K searches

Search terms