41
dollar bill holder
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.16–$29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Bad5,671.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 108K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch