49
dollar bill frame
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Great184.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Price range
Great$6.77–$74.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 112K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality