54
dm screen
Worth a lookShows low returns (0.8%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Price range
Great$9.89–$98.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,146.38avg incumbent reviews — the moat a new listing must climb
Market size
Good$405K$405K/yr · 429K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand