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dji neo case
Worth a lookShows a sweet-spot price point ($27.11 avg), but high returns (6.1%) keeps it on the watch list.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Review moat
Great124.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.67–$73.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 66K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate