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dji air 2s case
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Price range
Great$31.65–$101.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.82avg listing price — sweet spot $15–$100
Review moat
Great266.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 8K searches