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dinosaur magnets
Worth a lookShows a sweet-spot price point ($34.21 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Incredible$34.21avg listing price — sweet spot $15–$100
Price range
Great$13.77–$107.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good657.05avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$401K$401K/yr · 246K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality