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dinosaur crafts
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.15–$31.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,511.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 165K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand