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dino ranch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$21.34avg listing price — sweet spot $15–$100
Price range
Great$8.54–$52.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good553.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$126K$126K/yr · 236K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock