35
diagnose this card game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Incredible$17.51–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,241.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 24K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier