53
date night cards
Worth a lookShows a sweet-spot price point ($34.51 avg), but soft demand (-21.6% this quarter) keeps it on the watch list.
Avg price
Incredible$34.51avg listing price — sweet spot $15–$100
Price range
Great$4.75–$64.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$397K$397K/yr · 471K searches
Review moat
Good1,305.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.6%90-day search growth — must beat 0% to launch