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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$11.43–$40.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,463.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 18K searches
Brand share
Bad98%top-5 brand share — brand-locked demand