38
dancing duck
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Price range
Incredible$17.03–$39.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,098.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 52K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch