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Worth a look

Shows a sweet-spot price point ($22.45 avg), but a small market ($70K/yr) keeps it on the watch list.

Market size 17Growth 21Conversion 31Competition 77Returns 75Price range 79Avg price 94Brand share 71Review moat 75Quality gap 23

Avg price

Great$22.45

avg listing price — sweet spot $15–$100

Price range

Great$7.00–$47.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good510.73

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 126K searches

Search terms