45
cruise ducks
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great358.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$7.27–$31.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 149K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch