48
craps table
Skip itPrices mostly outside the sweet spot ($14.17–$2750.57) — this niche doesn't clear our bar today.
Review moat
Great110.12avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 258K searches
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$286.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$14.17–$2750.57cheapest to priciest tracked listing — scored on the share inside $15–$100