Skip to content
43

crab bubble machine bath toy

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 8Conversion 71Competition 18Returns 56Price range 94Avg price 83Brand share 36Review moat 76Quality gap 80

Price range

Great$14.92–$20.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great487.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$44K

$44K/yr · 37K searches

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Products