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connection cards for couples
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.82avg listing price — sweet spot $15–$100
Price range
Good$7.13–$37.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,838.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 23K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch